What is a CRM system and why does every modern company need one?

  What is CRM?

CRM stands for Customer Relationship Management. A CRM system is a tool that allows you to track communication, sales opportunities, sales team activities, order history, and much more — all in one place.

People attending a CRM-focused business conference

A CRM system is ideal for both small and large companies that:

  • work with multiple customers or contacts

  • have a sales team

  • want to grow and improve their sales processes

  • need clear visibility into sales activities


Whether you are a B2B or B2C company, CRM helps you organize and scale your sales


CRM = Real-time customer insights

With the right CRM system, you'll never forget to send a proposal, lose a contact, or miss a sales opportunity

You gain:

  • a comprehensive customer and contact database

  • visibility into communication and activities

  • lead and opportunity management

  • sales analysis and conversion tracking

Illustration showing CRM = Real Customer Insights at a business event

What are the benefits of a CRM system?  

Increased sales  

More precise targeting, opportunity tracking, and faster sales cycles.

Improved communication  

Every salesperson has access to the same infor​mation.

Better customer care

Personalized service and faster responses.

Process automation

Automated reminders, emails, and lead scoring.  

Clear reports and forecasts

Know what works and what needs improvement. 

  Better team management and performance

  Managers have insight into sales activities, can track performance, and set effective goals. 


Who is a CRM system for?

People attending a sales and business strategy conference


A CRM system is perfect for companies that:

  • work with multiple customers or contacts,

  • have a sales team,

  • want to grow and improve sales processes,

  • need clear visibility into sales activities.



Why implement CRM with 26HOUSE?   

We are a certified Odoo partner with over 10 years of experience. At 26HOUSE, we help companies implement CRM and ERP solutions with a focus on:

  • personalized configuration tailored to your industry and business model,

  • fast implementation,

  • sales team training,

  • reliable 26HOUSE Cloud hosting and 24/7 technical support